Search Engines & Pay Per Click Advertising
Pay Per Click advertising is a method of "search" based advertising offered by various search providers. These ads are ideal for websites that currently may not perform very well in organic search engine results. In addition, they can also provide an immediate boost in traffic for your website.
Ads are placed in reserved areas of search engine's "results" pages and they are quite effective for searches that return limited results. Pay per click ads are also a realistic alternative to organic search placement in that the cost structure is based on keyword popularity and your defined budget. Copyrighting services intended to boost organic search results can be expensive in ultra competitive industries with a high internet saturation rate,, but ppc ads can be implemented with budgets as limited as $20 per month.
A bit of keyword research can ease the decision making process, so a ppc ad campaign will require a significant time investment. Most search providers offering this type of advertising also provide free keyword tools to help you identify effective keywords for your campaign as well as a cost estimate.
Historically ppc ads were a very affordable alternative, but as this method of advertising increases in popularity, so do the costs. In some instances, organic search results may prove to be a better long term investment, but ppc is the perfect choice for fund raisers, event notices, and other temporary advertising campaigns.
We have provided links to the major search providers ppc offerings below. If you have any questions or would like assistance with a ppc campaign, call on our experience utilizing semantics based advertising solutions.